Our heritage in surfing and all things ocean has led us to a commitment to minimize our ecological footprint and leave the ocean in a better state than we found it. We’re collaborating with #tide to introduce their proprietary recycled ocean plastics in select watch models. Our goal is to get waste out of the ocean, and more people into it.

#tide’s unique process allows us to repurpose all kinds of ocean plastics into safe, durable materials for our watches. Ocean plastics are shredded, cleaned, and combined with a proprietary formula to restore the original integrity of the plastic. We then process the material at a Swiss lab to achieve structural integrity for our watch cases.

There are 550 beaches available to program as your home beach or your surf travel destination. Click HERE for the complete beach list.

#TIDE TECHNOLOGY